Task
Announce the Warner Brothers partnership and promote the member-exclusive Wonder Woman 80th Anniversary classes and DC Wonder Woman Virtual Run presented by Echelon.
Campaign Goals
Announce the Warner Brothers’ partnership.
Promote the member-exclusive Wonder Woman 80th Anniversary classes.
Promote the DC Wonder Woman Virtual Run presented by Echelon.
Meet or surpass our engagement rate benchmarks per platform.
Entice Member class participation and community engagement in our member dedicated Facebook Group.
Strategy
The goal of our Warner Brothers + DC partnership was to inform and excite. With multiple activations, we wanted to give our members a variety of ways they could engage with WB + DC.
Partnership Announcement + Future Content Teaser: From ideation all the way to publishing, we worked to craft the asset for all social channels to ensure we adhered to Warner Brother’s creative guidelines. Our goal was the announce the partnership and tease future content.
80th Anniversary Classes Promotion: Utilizing in class clips and Wonder Woman assets, we crafted in-feed social content to help promote the launch of 2 member-exclusive classes. These classes helped “train” the members for the virtual race. Additionally, we produced and filmed content for a Wonder Woman IG Story quiz featuring one of our most popular instructors to entice members to engage.
DC Wonder Woman Virtual Run: To help promote marathon entrees, we held a member-only marathon entree giveaway in our Echelon Facebook Group. This post announced the race, asked members to enter by commenting a Wonder Woman in their life, and provided a link to an LP with more race info.
We also chose one member from the comments to “follow” on their 6-week Wonder Woman race journey. We worked with the member to craft custom video content and shared their journey each week with our Echelon Facebook Group.
