Task
Generate excitement and engagement around our member-exclusive Artist Spotlight classes and promote label-driven initiatives for artist album anniversaries, album releases, and artist features.
Campaign Goals
Promote the member-exclusive Artist Spotlight classes.
Meet or surpass our engagement rate benchmarks per platform.
Strategy
The goal of our Artist Spotlight classes was to partner with labels to help promote upcoming artist album anniversaries, album releases, and artist features while giving our members Echelon-exclusive class content.
Working hand in hand with the label, we crafted content utilizing their most recent artist photography and talking points to help promote each class.